Navigating Your Resources: Workbook
 
This product overview shows the format for most G-W products, but this specific KBA focuses on Marketing Dynamics, 2024.

In your Online Instructor Resources Suite, select Marketing Dynamics 5e, Workbook.
 

The Workbook activities provide students with an opportunity for self-assessment as content is presented. The Workbook Assignments Page will open and you will be able to download a copy of the Reading Guides and Activities for each chapter by selecting the link to the left of each part. These files will download as a .DOCX file