Navigating Your Resources: Companion Website

This product overview shows the format for most G-W products, but this specific KBA focuses on Marketing Dynamics, 2024. 

In your Online Instructor Resources Suite, you will find additional resources, select Companion Website. 
 

It will bring you to the list of all Companion Website resources for this title.
 

Interactive Glossary – You will find all key terms and definitions. 
 

Marketing Plan and Project Based Learning Activities - you will download/save the Marketing Plan and Project Based Learning Documents. Students will fill out documents with their answers. 

Flash Cards – You will find the flash cards.  You can select the white area to flip the card. You can select Next or Previous to go to the next flash card. 
 

Matching Activity – You will find the matching activity. Students will match the term with the correct definition. Once done you can select Check Answers. Items will turn green if correct and red if incorrect. Students can complete as many times as they want. 
 

Vocabulary Game – You will find the vocabulary game. Select a point value and then choose the term that matches the definition. Once you make a selection you can select Check Answers. Items will turn green if correct and red if incorrect. Score adjusts in the upper right-hand corner. 
 

Check Your Understanding – You will download/save the Check Your Understanding document. Students will fill out the document with their answers.
 

Build Your Vocabulary – You will download/save the Build Your Vocabulary document. Students will fill out the document with their answers.