"There are two reasons why a business/product fails. The first is that the business/product does not provide value. The second is that you are unable to communicate the value the business/product does provide." -- Cindy Quinlan, author of Marketing Dynamics.

Listen to a Q&A discussing the benefits of teaching students how to write and deliver a strong marketing pitch in any course area as well as opportunities for integrating project-based learning that helps students prepare for CTSO competitive events. This webinar introduces methods and activities for teaching students how to persuade an audience, use four steps to structure a marketing pitch, and practice effective presentation skills. Participants will receive a downloadable activity to use with students including content from the new Chapter 25: The Marketing Pitch included in Marketing Dynamics, 5e.

Learn more about Marketing Dynamics print and online textbooks, eBooks, and instructor resources

Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four Ps—product, price, place, and promotion, as well as a foundation in related economic and business principles. New chapters on social media marketing and the marketing pitch better prepare students for the realities of a fast-paced career in business, while other essential topics in marketing research, targeting a market, and entrepreneurship are also included. This text reveals how marketing concepts relate to many of the current companies and products students are exposed to each day. This edition has been updated to include current examples of marketing campaigns, businesses, and offers even more hands-on practice with new problem-based learning activities where students step into the role of a marketer to make business decisions.